Rating History
Dissemination Date Long-Term Rating Short-Term Rating Outlook Action Rating Watch
13-Jun-25 BBB A2 Stable Maintain -
14-Jun-24 BBB A2 Stable Maintain -
22-Jun-23 BBB A2 Stable Initial -
About the Entity

VMS Trading Company is a sole proprietorship established in 2010. The Business is engaged in the processing and trading of rice. The Company has a processing capacity of 193,200MT of rice per annum. The Company has two manufacturing facilities located in S.I.T.E and Port Qasim, Karachi. The Business’s ownership resides with the CEO, Mr. Kheem Chand. He is assisted by a team of professionals.

Rating Rationale

VMS Trading Company (“VMS” or “the Company”) operates in Pakistan’s rice processing and trading sector, with a notable presence in the rice export market. The Company has an integrated production setup, managing the procurement of raw rice to processing and delivery of finished products. While IRRI-6 rice is the primary revenue driver, VMS also processes and trades in IRRI-9. The Company caters to a diverse customer base, offering varying specifications related to rice whitening, mixing proportions, polishing levels, and other requirements. Rice is one of the major staple foods (second after wheat) as well as cash crops in Pakistan. Punjab accounts for ~52% of Pakistan’s rice production, while Sindh contributes about 38%, and the remaining 8% from Balochistan. Pakistan ranks 10th in global rice production, with output evenly split between Basmati and coarse varieties. After absorbing the impact of floods in FY23, rice production surged ~35.6% YoY to ~9.9 million MT in FY24, supported by favorable monsoon rains and a ~20% increase in cultivated area. Additionally, Pakistan capitalized on India’s temporary export ban on rice products, nearly doubling its rice exports in both volume and value to ~USD 3.9 billion (~6.0 million MT). This strong performance was further supported by robust demand from key markets such as Indonesia and Africa. Encouragingly, the momentum from FY24 has carried into 10MFY25, with rice exports already reaching ~6.0 million MT—a ~20% increase over the full-year FY24 volume. However, concerns loom for FY26, as export volumes are projected to face challenges due to a decline in cultivated area in Sindh, only partially offset by growth in Punjab, compounded by intensified competition following India’s lifting of its export ban and minimum price restrictions. VMS’s ~74% of revenue derived from exports and ~26% from the local market. During 9MFY25, the Company recorded sales of ~PKR 8,560mln, reflecting a YoY growth of ~22% compared to FY24 ~PKR 9,339mln mainly due to increase in volumes and price inflation, however margins faced slight dilution due to increases in freight, utility and administration cost. VMS is a sole proprietorship and requires notable improvements in legal and governance structure, furthermore, external auditors are only QCR-rated. Going forward, VMS is envisaged to materialize the strategies through (a) tapping new export markets (b) better pricing models (c) effective working capital management. The Company’s financial risk profile is characterized by comfortable coverages, cashflows, and working capital cycle. The Company's capital structure is leveraged, with borrowings primarily composed of short-term at concessionary rates to manage working capital.

Key Rating Drivers

The ratings are dependent on the rationalization of the management’s strategies to gain a position in the global market under a challenging business environment. With the upcoming growth in the firm’s business & volumes; prudent financial discipline and implementation of a stringent control environment shall remain imperative.

Profile
Legal Structure

VMS Trading Company ("VMS" or "the Company") was founded in 2010 as a sole proprietorship. The registered office is located at F-165, S.I.T.E Area, near Labour Square, Karachi West.


Background

In the 1970s, Mr. Kundan Mal, father of Mr. Kheem Chand, embarked on his entrepreneurial journey by establishing a rice mill. However, the mill was later nationalized during Bhutto's administration. Today, Mr. Kheem Chand proudly continues his father's legacy, leading VMS Trading Company. The name "VMS" is a heartfelt tribute to his three sons—Vanoth, Mahish, and Sahil—using the initials of their names to symbolize their importance in the family and the business


Operations

VMS Trading Company primarily focuses on the processing and trading of rice. The company operates two stateof-the-art processing units, located in Port Qasim and S.I.T.E Karachi. Together, these units provide a combined processing capacity of 35 metric tons per hour, translating to an impressive annual capacity of 262,080 metric tons as of FY24.


Ownership
Ownership Structure

VMS Trading Company is solely owned by Mr. Kheem Chand, showcasing his vision and entrepreneurial spirit. Under his leadership, the company has grown from a modest beginning to become a significant player in the rice processing and trading sector. His dedication to quality, innovation, and customer satisfaction has helped establish VMS as a trusted name in both local and international markets. Mr. Kheem Chand's hands-on approach ensures that the company's operations reflect the values of integrity and excellence that have been the foundation of VMS since its inception.


Stability

The ownership structure of VMS Trading Company remains stable, with no significant changes anticipated in the near future. While a formal succession plan has not yet been established, the second generation is progressively being integrated into the family business. This gradual involvement ensures a seamless transition of knowledge and leadership, securing the long-term sustainability and growth of the company.


Business Acumen

The owner of VMS Trading Company brings extensive experience and deep insights into the rice sector, largely attributable to a rich family heritage in the industry. This legacy provides a profound understanding of the market's intricacies and dynamics, allowing for informed decision-making and strategic leadership. This depth of knowledge not only enhances the company's competitive edge but also positions it for continued growth and success in the highly specialized rice industry.


Financial Strength

The sponsors possess substantial net worth, ensuring they have the financial capacity to support the business during challenging times. This financial resilience provides a critical safety net, allowing the company to navigate periods of uncertainty while maintaining stability and operational continuity.


Governance
Board Structure

As a sole proprietorship, the business lacks a formal governance framework typically found in larger corporate structures. Instead, the oversight function, which would conventionally be handled by a board of directors, is effectively managed by the sponsors themselves. Each sponsor takes direct responsibility for overseeing their respective departments, ensuring that operational standards are met, decisions are streamlined, and the company's strategic goals are consistently pursued. This hands-on approach allows for agile decision-making while ensuring each area of the business receives dedicated attention.


Members’ Profile

Mr. Kheem Chand leads the business with over two decades of extensive industry experience. His deep expertise and strategic leadership have been instrumental in driving the company's growth and establishing it as a trusted name in the rice sector.


Board Effectiveness

At present, the company operates without a formal board structure or any established committees. This absence of formal governance bodies reflects the company's streamlined decision-making approach, characteristic of its sole proprietorship model.


Financial Transparency

Sarwars Co. Chartered Accountants have recently been appointed as the company's external auditors. The firm holds a Quality Control Review (QCR) rating, though it is not listed on the State Bank of Pakistan's panel of auditors. For the fiscal year ending June 2024, the auditors provided an unqualified opinion on the company's financial statements, indicating their confidence in the accuracy and reliability of the financial reporting.


Management
Organizational Structure

VMS Trading Company maintains a lean organizational structure, effectively divided into key functional departments to optimize efficiency. Currently, the company is organized into five main functions: 1) Export Sales, 2) Commercial Management, 3) Production, 4) Finance, and 5) Administration. This streamlined structure enables focused expertise in each area, fostering operational efficiency and ensuring that all critical aspects of the business are well-managed.


Management Team

Mr. Kheem Chand, serving as both the CEO and Chairman of the Board, brings over 22 years of industry experience to VMS Trading Company. Prior to formally establishing VMS, he was deeply involved in the family’s rice processing and trading business, gaining valuable insights and expertise. His extensive background in the rice sector has played a pivotal role in shaping VMS into a respected and thriving entity within the industry.


Effectiveness

Considering the size and scope of the company's operations, the management structure shows room for improvement in terms of effectiveness, largely due to the absence of formal management committees. This lack of structured governance limits the potential for streamlined oversight and strategic alignment. Currently, management convenes on an as-needed basis to ensure operational efficiency, with senior management holding the primary control over day-to-day activities. Establishing formal committees could enhance decision-making processes, provide greater clarity of roles, and ultimately contribute to more effective overall governance.


MIS

The company has implemented ERP software to manage various aspects of its operations, including safety management, financial management, and inventory control. This integrated system not only enhances operational efficiency but also ensures consistency across processes. Additionally, the ERP enables the generation of standardized reports tailored to specific requirements, providing valuable insights and supporting informed decision-making throughout the organization.


Control Environment

The company has established an internal audit function to ensure the effective implementation of policies and procedures. Additionally, an internal Management Information System (MIS) is in place to facilitate reporting to senior management. Reports are generated on a weekly, monthly, quarterly, and annual basis, providing comprehensive oversight and enabling informed decision-making based on timely and accurate data as required by management.


Business Risk
Industry Dynamics

Rice is one of the most important staple foods in Pakistan, second only to wheat, and also serves as a significant cash crop. Approximately 52% of Pakistan’s total rice production takes place in Punjab, around 38% in Sindh, and the remaining 8% in Baluchistan. Globally, Pakistan ranks as the 11th largest rice producer, with roughly 50% of its production comprising Basmati rice, while the other 50% consists of various coarse varieties. For FY24, rice production is estimated at approximately 9.0mln metric tons, driven by favorable climatic conditions and increased water availability for irrigation. Pakistani rice exporters generated a record-breaking $3.93 billion in foreign exchange during FY24 by exporting about 6mln tons of rice. This achievement was largely boosted by India's temporary ban on rice exports due to a reduced crop yield, which provided Pakistan with a unique opportunity to enhance its competitive position in the global market, where India remains a major rival.


Relative Position

Since its establishment, VMS Trading Company has prioritized rice exports, with a substantial share of its revenue generated from African markets, where non-Basmati rice (IRRI 6) is in high demand. The company is resolutely committed to enhancing its global presence by expanding its footprint in international markets and cultivating long-term partnerships with clients worldwide. This strategic emphasis on exports not only positions VMS as a leading supplier of quality rice but also enables the company to capitalize on the growing global demand for premium rice varieties.


Revenues

During 9MFY25, the Company recorded revenue of ~PKR 8,560mln, of which ~PKR 6,346mln came from export sales and ~PKR 2,214mln from local sales, reflecting a YoY growth of ~22% compared to FY24(~PKR 9,339mln). Export contribution remained significant at ~74% in 9MFY25 (FY24: ~74%; FY23: ~80%).


Margins

The Company’s gross margin stood at ~10.2% in 9MFY25, down from ~13.1% in FY24 and ~15.3% in FY23. Operating margin clocked in at ~8.5% (FY24: ~11.3%; FY23: ~13.5%), while net profit margin was ~5.3% (FY24: ~5.4%; FY23: ~7.7%).


Sustainability

VMS Trading Company’s management is focused on establishing a sustainable presence in international markets by investing in advanced technology and machinery to enhance the value of the rice supply chain. This forwardthinking approach is expected to drive increased efficiency and product quality. As a result, the company anticipates continued growth in both demand and sales, positioning itself for long-term success in the global market.


Financial Risk
Working capital

In 9MFY25, inventory days stood at ~67 days, lower than FY24 (~78 days) and FY23 (~107 days). Trade receivable days increased to ~53 days (FY24: ~43 days; FY23: ~76 days). Gross working capital cycle was ~120 days (FY24: ~121 days; FY23: ~183 days). Trade payable days improved to ~7 days (FY24: ~2 days; FY23: ~1 day), bringing net working capital days to ~113 (FY24: ~119; FY23: ~182).


Coverages

The Company’s FCFO stood at ~PKR 643mln in 9MFY25, lower than FY24 (~PKR 957mln) and FY23 (~PKR 812mln). Interest coverage ratio improved to ~4.7x (FY24: ~2.6x; FY23: ~2.7x). Debt coverage ratio remained steady at ~4.0x (FY24: ~2.6x; FY23: ~2.6x).


Capitalization

In 9MFY25, total borrowings to capital stood at ~35.8%, slightly higher than FY24 (~32.2%) and significantly lower than FY23 (~51%). The Company’s borrowings consist entirely of short-term debt used to finance working capital needs.


 
 

Jun-25

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Mar-25
9M
Jun-24
12M
Jun-23
12M
Jun-22
12M
A. BALANCE SHEET
1. Non-Current Assets 362 391 422 330
2. Investments 0 0 0 0
3. Related Party Exposure 0 0 0 0
4. Current Assets 4,802 3,125 3,684 3,202
a. Inventories 2,222 1,990 1,998 1,617
b. Trade Receivables 2,416 894 1,310 1,244
5. Total Assets 5,164 3,516 4,106 3,532
6. Current Liabilities 986 175 91 42
a. Trade Payables 376 67 17 16
7. Borrowings 1,497 1,076 2,049 1,722
8. Related Party Exposure 0 0 0 0
9. Non-Current Liabilities 0 0 0 0
10. Net Assets 2,682 2,265 1,966 1,767
11. Shareholders' Equity 2,682 2,265 1,966 1,767
B. INCOME STATEMENT
1. Sales 8,560 9,339 6,137 4,121
a. Cost of Good Sold (7,685) (8,115) (5,200) (3,518)
2. Gross Profit 875 1,224 937 603
a. Operating Expenses (144) (171) (107) (69)
3. Operating Profit 731 1,053 830 534
a. Non Operating Income or (Expense) 0 0 0 0
4. Profit or (Loss) before Interest and Tax 731 1,053 830 534
a. Total Finance Cost (160) (423) (318) (83)
b. Taxation (117) (127) (41) (23)
6. Net Income Or (Loss) 454 502 471 427
C. CASH FLOW STATEMENT
a. Free Cash Flows from Operations (FCFO) 642 957 812 524
b. Net Cash from Operating Activities before Working Capital Changes 482 534 494 441
c. Changes in Working Capital (939) 551 (419) (772)
1. Net Cash provided by Operating Activities (457) 1,084 75 (331)
2. Net Cash (Used in) or Available From Investing Activities (37) 0 (115) (72)
3. Net Cash (Used in) or Available From Financing Activities 420 (1,177) 55 421
4. Net Cash generated or (Used) during the period (74) (92) 15 17
D. RATIO ANALYSIS
1. Performance
a. Sales Growth (for the period) 22.2% 52.2% 48.9% 17.6%
b. Gross Profit Margin 10.2% 13.1% 15.3% 14.6%
c. Net Profit Margin 5.3% 5.4% 7.7% 10.4%
d. Cash Conversion Efficiency (FCFO adjusted for Working Capital/Sales) -3.5% 16.1% 6.4% -6.0%
e. Return on Equity [ Net Profit Margin * Asset Turnover * (Total Assets/Shareholders' Equity )] 24.5% 23.7% 25.3% 25.7%
2. Working Capital Management
a. Gross Working Capital (Average Days) 120 121 183 220
b. Net Working Capital (Average Days) 113 119 182 217
c. Current Ratio (Current Assets / Current Liabilities) 4.9 17.9 40.4 75.5
3. Coverages
a. EBITDA / Finance Cost 4.7 2.6 2.7 6.7
b. FCFO / Finance Cost+CMLTB+Excess STB 4.0 2.3 2.6 6.4
c. Debt Payback (Total Borrowings+Excess STB) / (FCFO-Finance Cost) 0.0 0.0 0.0 0.0
4. Capital Structure
a. Total Borrowings / (Total Borrowings+Shareholders' Equity) 35.8% 32.2% 51.0% 49.4%
b. Interest or Markup Payable (Days) 387.3 34.8 74.5 76.7
c. Entity Average Borrowing Rate 15.8% 27.4% 15.9% 5.8%

Jun-25

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