Profile
Legal Structure
Shujabad Agro Industries (Pvt.) Limited ('Shujabad Agro' or
'the Company') is incorporated as a private limited company in Pakistan, since
Feb 2000.
Background
Mr. Ashfaq with
his friend established a long-standing presence in the edible oil industry,
beginning in 1990, specializing in the procurement and supply of various crude
oils, including cottonseed, sunflower, soybean, and canola, to local refiners.
In 2000, Mr. Shakil Ashfaq and Mian Abdul Wahid co-founded Shujabad Agro
Industries (Pvt.) Limited. Initially focusing on B2B extraction and supply, the
company subsequently expanded into the branded edible oil market. Today,
Shujabad Agro competes in the premium segment with the "Eva" brand
and the middle-tier segment with the "Maan" brand.
Operations
Shujabad Agro is primarily engaged in
edible oilseed crushing/solvent extraction, refining, ghee manufacturing, and
packaging of refined edible oil. The Company manufactures two different
products (refined edible oil and meal) in four variants (cottonseed, sunflower,
soybean and canola).
The Company has three solvent extraction
units located in Karachi. The seed crushing and oil refining capacity of the
Company stood at 225,000MT and 135,000MT during FY24. Whereas actual production
of seed crushing stood at 36,686MT during FY24 (FY23: 68,697MT). Also, the actual
production of oil refining stood at 85,089MT during FY24 (FY23: 82,808MT).
Ownership
Ownership Structure
Shujabad Agro is
majorly ~60% owned by the family members of Mr. Shakil Ashfaq. The remaining ~40% of the shareholding
resides with Ms. Bushra Asad.
Stability
Major ownership resides with Mr. Shakil's family. The Sponsors have also formally executed a shareholding agreement providing clarity on succession.
Business Acumen
The Sponsors through their vast experience have become reliable partner for the consumer, hotel, retail, biscuit & confectionary and industry, by making the Company to
consistently comply with the standards of high quality. The Company has successfully established its brand's position.
Financial Strength
Shujabad Agro is a stable business entity. The Sponsors have substantial financial strength to support the Company, if needed. The Comapny has increased its paidup capital from PKR 292mln to PKR 5,361mln that provides strenghth to the Company.
Governance
Board Structure
Shujabad Agro's Board of Directors currently consists of a Non-Executive Director and an Executive Director. The absence of independent directors suggests a potential area for enhancement in the company's governance framework, specifically regarding independent oversight.
Members’ Profile
The Board's Chairman, Mr. Shakil Ashfaq has been associated with the Company since inception and is a veteran of the industry. He was the Chairman
of All Pakistan Solvent Extractors’ Association (APSEA). He has served as the President of Bin Qasim Association of Trade and Industry (BQATI) and was a member of
Executive Committee of Pakistan Vanaspati Manufacturers’ Association (PVMA).
Board Effectiveness
During FY24, Shujabad Agro's Board of Directors engaged in discussions and strategic decision-making through informal meetings, with a majority of members in attendance. However, a formal record of these meetings, including documented minutes, was not maintained. This practice represents an area where governance procedures could be strengthened to ensure transparency and accountability in board deliberations and decisions. The Board is supported by three
key sub-committees that enhance its governance and operational efficiency.
These include the Audit Committee, which oversees financial reporting and
compliance; the Human Resource and Remuneration Committee, responsible for
policies related to employee management, compensation, and development; and the
Management Committee, which focuses on strategic planning and day-to-day
operational matters. All divisional heads report directly to the CEO, Mr.
Shakil Ashfaq, enabling effective communication, streamlined decision-making,
and cohesive operational oversight across the organization.
Financial Transparency
Shujabad Agro external auditors, M/s REANDA Haroon Zakaria Aamir Salman Rizwan & Company Chartered Accountants, have expressed an unqualified opinion on the financial
statements of the Company for the year ended FY24. The firm has been QCR rated by ICAP and are in auditors panel ‘B’ of SBP.
Management
Organizational Structure
To perform well, Shujabad Agro has structured and
organized its organogram as per the operational needs. The Company operates
through four divisions: Production, Finance, Marketing and Sales. All
Divisional Heads report to the Company’s CEO, who then makes pertinent
decisions. As the Company’s CEO is responsible for the whole unit, thus
highlighting the key man risk of management.
Management Team
Shujabad Agro has an experienced & professional
management. The Company’s CEO, Mr. Shakil Ashfaq laid the foundation of the
Company. He has served as the President of Bin Qasim Association of Trade and
Industry (BAQTI). He was a member of the Executive Committee of the Pakistan
Vanaspati Manufacturers’ Association (PVMA). Mr. Shoaib Butt, the Company’s National Sales
Manager, holds a diversified experience of more 20 years in both locals and
multinational organizations. He has been associated with Shujabad Agro from 8
years. Mr. Muhammad Asim Hussain, GM Marketing, has an overall experience of 19
years. He has been associated with Shujabad Agro from past 10 years.
Effectiveness
Management’s effectiveness
and efficiency is ensured through the presence of management committees. At
Shujabad Agro, an Executive Committee is formally in place. Pertinent matters
of the Company are discussed in the meetings of Executive Committee and are
documented as per requirement.
MIS
The Company use a customized
software as per its needs. This software is regularly monitored. Moreover, to observe and evaluate the
business activity a production sheet is also generated which is reviewed by the
departmental heads and is submitted to the CEO. The Company prepares excel based reports. These
reports are approved by CEO on weekly basis. However, monthly reports are also
generated as per requirement.
Control Environment
To maintain and enhance operational efficiency, the Company has established an internal audit function. This function plays a key role in ensuring that the Company's established policies and procedures are effectively implemented and consistently monitored. The Head of Internal Audit reports directly to the Chief Executive Officer (CEO), providing a level of independence and ensuring that internal audit findings and recommendations are given appropriate attention at the highest level of management. This reporting structure strengthens the internal audit function's ability to provide objective assessments and contribute to improved governance and operational effectiveness.
Business Risk
Industry Dynamics
Edible oil is one of the highest imported commodities in Pakistan. During the year, 2.717 million tonnes of edible oil (including oil extracted from imported oilseed) of value Rs 794 billion was imported. Local edible oil production remains at 0.471 million tonnes. In line with population growth, edible oil demand is forecast to grow about 5% and palm oil imports grew accordingly, reaching 3.6mln tons in FY24. The price of Soybean oilseed stood at 479 USD/MT in Jun-24 as compared to 591 USD/MT in the comparative year, showcasing a decrease of ~18%. On the other hand, the price of palm oil stood at 873 USD/MT in Jun-24 and 816 USD/MT in Jun-23, which is forecasted to ease further. Comparatively reductions in selling prices have impacted the revenues substantially for the refineries. Due to the rise in input costs, especially raw material cost, many companies have experienced a reduction in their profit margins and faced working capital shortages. With expectations for better cottonseed production, Total oilseed production in 2024/25 is projected to decrease marginally to 3.43 million tons, due to an expected minor decline in cottonseed production, and no growth in rapeseed and sunflower seed output. The industry's future outlook is developing due to price volatility and PKR depreciation.
Relative Position
Shujabad Agro has a substantial market share in Edible oil & Ghee scetor.
Revenues
Shujabad
Agro derives approximately 98% of its revenue from the local market. During
FY24, the Company's revenue declined to PKR 36 billion compared to PKR 42
billion in FY23. This decrease was primarily driven by a reduction in sales
volume, which stood at 112,928 MT in FY24, down from 140,710 MT in FY23. The
decline in quantity sold is attributed to a decrease in sales of meal due to GMO ban.
Margins
Shujabad Agro exhibited a mixed financial
performance in FY24. While the company successfully improved its gross profit
margin from 10.3% in FY23 to 10.9% in FY24, this positive trend was accompanied
by slight declines in both operating and net profit margins.
The enhancement in gross profit margin was driven by
a significant reduction in the cost of goods sold from PKR 38 billion in FY23
to PKR 32 billion in FY24. This achievement was primarily attributed to
optimized production processes and the effective utilization of solar energy,
resulting in lower energy costs.
However, operating profit margin declined from 7.2%
in FY23 to 6.6% in FY24. This decrease can be attributed to increased selling & distribution expenses, which rose from approximately PKR 1.3 billion in FY23 to PKR 1.4
billion in FY24. While these investments are crucial for long-term growth, the
incremental expenditure in FY24 marginally impacted the overall operating
profitability.
Furthermore,
the net profit margin declined from 1.9% in FY23 to 1.5% in FY24. This decrease
was attributed to a combination of factors, including a lower profit before
interest and taxes (FY24: PKR 2.3bln, FY23: PKR 2.5bln) and a rise in finance
costs(FY24: PKR 1.3bln, FY23: PKR 1.1bln).
Moving
forward, Shujabad Agro should carefully evaluate the return on its marketing
investments and explore strategies to mitigate the impact of rising finance
costs to ensure sustainable long-term profitability.
Sustainability
Going forward, growth in demand is anticipated in edible oil industry. The management is eyeing on expanding its crushing operations to incorporate BMR
capability in order to utilize other seeds that are locally available in the market. The Company has also entered in luquid shortening with its brand " Bake Right."
Financial Risk
Working capital
Working
capital represents the net resources available to a company for managing
short-term obligations and supporting operational requirements. Current assets,
including inventory days, play a critical role in determining working capital
needs. Inventory days increased from 69 days in FY23 to 74 days in FY24,
indicating a slight deterioration in inventory turnover. This is due to a decrease
in the quantity sales that also leads to the holding cost.
Trade
receivable days increased from 60 days in FY23 to 69 days in FY24, indicating a
deterioration in the company's ability to collect outstanding customer
payments. This increase primarily stems from delayed payments from debtors.
Days
Payable Outstanding (DPO) increased significantly from 21 days in FY23 to 40
days in FY24, indicating a substantial delay in payments to the company's
creditors. This extended payment cycle effectively frees up cash for a longer
period, contributing to the reduction in Net Working Capital days.
Following
this trajectory, net working capital days of the Company stood at 103 days
during FY24 (FY23: 108 days).
Coverages
The
Debt Coverage Ratio analysis provides valuable insight into the company’s
capacity to meet its debt obligations through its Free Cash Flow to Operations
(FCFO), reflecting its financial stability and creditworthiness. The FCFO
of the Company remained stable and stood at PKR 2bln during FY24. Whereas
finance cost of the Company increased and stood at PKR 1,394mln during FY24
(FY23: PKR 1,132mln). This increase in the finance cost led to a decrease in
the coverages of the Company that stood at 1.4x during FY24 (FY23: 1.8x). This indicates
a diminished capacity to meet debt obligations through operating cash flow.
Following this trajectory total coverage of the Company stood at 1.4x during
FY24 (FY23: 1.7x). The debt payback ratio stood at 0.7x during FY24 (FY23:
0.5x). It suggests that it now takes longer for the company to generate
sufficient cash flow to repay its debt obligations.
Capitalization
The
Capitalization Ratio analysis evaluates the proportion of a company’s capital
structure financed through debt, offering insights into its long-term financial
leverage and risk profile. Total debt of the Company increased and stood at PKR
8bln (FY23: PKR 6bln). 95% of the Company’s debt consists on short term debt
that stood at PKR 7bln during FY24 (FY23: PKR 6bln). Leverage of the Company
increased and stood at 55% during FY24 (FY23: 53%) due to an increase in the
borrowings of the Company. While increased leverage can potentially enhance
returns for shareholders, it also comes with significant risks. The company
needs to carefully monitor its debt levels, ensure it has sufficient cash flow
to service its debt obligations, and proactively manage its refinancing risks.
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