Al Habib Capital Markets (Pvt.) Limited ('AHCML' or the 'Company') is primarily engaged in the provision of equity brokerage while income from MTS and MFS also aids the topline. In CY24, Pakistan's stock market rebounded, which can be attributed to favorable factors such as low market P/E multiples, declining interest rates, and improving macroeconomic indicators. This resurgence restored investor confidence and boosted trading volumes, creating a positive outlook for the brokerage industry. The trend continued throughout CY24 with the KSE-100 index constantly breaching historic highs during the year. CY25 is expected to remain positive for the brokerage industry; however, key factors such as political stability and sustained improvement in macroeconomic indicators remain key. Effective marketing strategies enabled the Company to take advantage of the market uptick, with the brokerage revenue of AHCML surging by ~83% during 9MCY24. As a result, AHCML converted its loss during 9MCY23 to a profit after tax of ~PKR 24mln during 9MCY24. Market risk is limited, with the proprietary investment book of the Company constituting ~28% of the equity at end-Sep'24. Furthermore, market risk is negligible as the Company invests its excess funds in PIBs. AHCML maintains a leveraged capital structure, with leveraging standing at ~31% at end-Sep'24. The Company has an adequate equity base of ~PKR 416mln as at end-Sep'24. The Company's ownership lies with Bank Al-Habib (the 'Bank') and the Habib family. The business acumen and financial strength of the primary sponsor contributes positively to the ratings. Representation of the Bank on the board is well noted and strengthens the governance framework; however, inclusion of independent representation on the board may improve oversight framework further. AHCML has a well-developed organizational structure with a qualified and experienced management team. The presence of a separate internal audit department enhances the control environment. The Company intends to enhance its technological infrastructure to streamline the onboarding process for retail clients. Additionally, management's plan to expand its geographic reach shall significantly contribute to increasing the Company's market share.