Rating History
Dissemination Date Long-Term Rating Short-Term Rating Outlook Action Rating Watch
22-Nov-24 A- A2 Stable Upgrade -
24-Nov-23 BBB+ A2 Positive Maintain -
25-Nov-22 BBB+ A2 Stable Initial -
About the Entity

Samad Rubber Works (Pvt.) Limited (formerly known as Pakistan Rubber Industries) is a private limited concern established in 1948. Mr. Abdus Samad (Late) laid the foundation by entering into the manufacturing of rubber hoses & setting up the latex foam unit. In 1962, following a split in the family business, the Samad Group evolved as a diversified business empire by serving diversified sectors. Presently, the entire ownership lies with the sponsoring family (two sons of Mr. Abdus Samad); Mr. Fazal Haq (Chairman) owns ~40% whilst Mr. Abdul Sami (CEO) maintains ~60% stake. Mr. Sami holds over three decades of experience and is actively involved in the business. He is being assisted by the Deputy CEO/CFO Mr. Arshian Mehboob and the members of the 3rd generation.

Rating Rationale

Samad Rubber Works (Pvt.) Limited (‘SRW’ or ‘the Company’) is primarily engaged in the manufacturing and marketing of apparel, outerwear, unicellular foams, and contact-based adhesives, in addition to supplying rubber/non-rubber and specialty fabric items to the Pakistan Armed Forces. With its longstanding history, SRW has solidified its position as an acclaimed player by establishing various Strategic Business Units (SBUs) across its diverse range of product offerings. In FY24, the Pakistan Bureau of Statistics (PBS) reported growth in Pakistan’s overall textile exports and value-added products. This growth was supported by reduced inflationary pressures, policy cuts, and stability in the PKR, which together fostered a positive investor sentiment and created a conducive environment for business. The rating upgrade reflects the group’s strong presence across all operational segments, diversified revenue streams, and growing export sales, which have collectively led to significant revenue and profitability growth. As a family-run business, a good governance structure and effective risk management further lend support to the ratings. In FY24, SRW achieved revenue of ~PKR 10bln, marking a cumulative growth of ~14.1%, driven by increased volumes in its core business segments. The primary growth driver was the apparel segment, followed by outerwear items, while the adhesive, foam, and defense segments made minimal contributions. Consequently, the gross and operating margins reflected the topline improvement. Going forward, the management is diligently working on enhancing revenues & margins by expanding existing operations, with particular emphasis on the apparel, adhesive, and foam segments. Additionally, the Company is undertaking rebranding initiatives, expanding its sales network, and increasing its customer base to further stimulate growth. Financial risk profile of the Company is considered good, characterized by an efficient working capital cycle, healthy coverages, and comfortable cash flows. SRW’s capital structure is moderately leveraged, mainly encompassing short-term borrowings (STBs). The Company is actively seeking new market opportunities to boost revenue streams while concurrently transitioning the business to the third generation of the sponsor family.

Key Rating Drivers

The ratings are contingent upon SRW maintaining its position within its respective business niches and achieving consistent growth in a dynamic market environment. Sustained revenue growth, robust profit margins, and prudent financial performance remain imperative. Looking ahead, continuous enhancements in the Company’s governance framework, business transition phase, and external audit function, particularly by engaging auditors from the SBP’s panel of category 'A', would be viewed positively.

Profile
Legal Structure

Samad Rubber Works (Pvt.) Limited (‘SRW’ or ‘the Company’) is a private limited entity incorporated in 1962 under the Companies Act, 1913 (now the Companies Act, 2017). The Company’s registered office is located at 409-Ferozepur Road, Lahore.

Background

Mr. Abdus Samad (Late) laid the foundation of “Samad Group of Industries” in 1948. He incorporated Pakistan Rubber Industries and started the production of industrial and commercial rubber hoses. By the 1950s, the group had launched Pakistan’s largest latex foam mattress manufacturing unit. In 1958, it established a shoe manufacturing unit in collaboration with an Austrian firm. After the family business split, Mr. Abdus Samad launched the adhesive brand SAMAD BOND in 1965. Between the 1970s and 1990s, the Company developed high-performance military products for the Pakistan Armed Forces. In the late 2000s, the Company began producing and selling technical textile products. In 2009, Samad Apparel was introduced, followed by the launch of Samad Outerwear and Personal Protective Equipment (PPEs) in 2020.

Operations

The Company is primarily involved in the manufacturing & sale of polymer-based and textile products. Over the years, the Samad Group has built different Strategic Business Units (SBUs) by introducing multiple products under each umbrella - Apparel, Foam, Adhesives, Defense, & Technical Textiles. The Main Unit, which encompasses the adhesive and foam segments, has a production capacity of 9,264 tons and achieved a utilization rate of ~83%. Similarly, the Denim Unit, which includes the apparel and outerwear segments, has a production capacity of 3,144,000 pieces and achieved a utilization rate of ~78%. These figures indicate that while the company effectively utilizes a significant portion of its production capabilities, there is still room for optimization to reach full capacity. Notably, the defense segment operates based on specific orders or tenders, aligning production capacities with demand.

Table 1: Capacity and Production
Ownership
Ownership Structure

SRW is wholly owned by the sponsoring family, with Mr. Abdul Sami holding ~60% and Mr. Fazal Haq holding ~40%. This concentrated ownership structure highlights their strong commitment to long-term value creation and rigorous performance monitoring. However, it also indicates potential biases in decision-making and a limited range of viewpoints.

Stability

The Company’s ownership structure seems stable, with no significant changes anticipated, as the sponsoring family holds ~100% of the stake. However, establishing a clearly defined and streamlined shareholding pattern among family members, along with a formal documented succession plan, could further enhance the company’s stability and governance.

Business Acumen

The sponsoring family is renowned for its strong business acumen, backed by extensive industry knowledge and experience. With over 70 years of operational excellence in Pakistan, the group has diversified its portfolio by expanding into various SBUs. This long-standing presence and diversification underline their capability and commitment to sustained growth.

Financial Strength

The Company’s prominent strategic business units (SBUs), including Samad Bond, Samad Foam, and Samad Apparel—maintain strong financial profiles and have substantial access to diversified markets. This reflects the sponsors’ robust capability to provide support when needed, showcasing their economic and financial resilience with strategic market positioning.

Governance
Board Structure

SRW’s board comprises two members, including Mr. Fazal Haq as the Chairman and Mr. Abdul Sami as the Chief Executive Officer (CEO). Notably, there are no independent directors, leading to a board dominated by the sponsoring family. This raises concerns about the lack of independent oversight and challenges to management, which could impede effective governance.

Members’ Profile

The business benefits significantly from the extensive experience and industry expertise of its key members. Mr. Abdul Sami, the CEO, boasts over 30 years of expertise in the defense and foam manufacturing industries. Mr. Fazal Haq, the Chairman, has over 40 years of experience managing one of the oldest and pioneering adhesive manufacturing industries, with substantial expertise in chemical formulations. Additionally, Mr. Arshian Mehboob, the Chief Financial Officer (CFO), brings over 30 years of relevant experience. This year, he has also been appointed as Deputy CEO, where he leads the committees and oversees the transition of the family business to the third generation. This leadership team is bolstered by a team of experienced professionals with significant industry exposure, ensuring robust governance and strategic direction.

Board Effectiveness

The Company has recently established a dedicated board committee, comprising both BODs and 3rd Generation members, to independently address matters across all Strategic Business Units (SBUs) and to involve them more actively in the Company’s decision-making processes. Board meetings are held regularly, with satisfactory member attendance, and minutes are meticulously recorded, reflecting positively on the Company’s governance structure. Additionally, this year, the Company has formed a separate department specifically focused on corporate governance, further enhancing its commitment to robust governance practices and ensuring a smooth family transition phase.

Financial Transparency

M/s. Viqar A. Khan & Co., Chartered Accountants, a QCR-rated firm not classified under 'A' category of the SBP auditors' panel, serves as the external auditor for the company. The auditors provided an unqualified audit opinion on the financial statements for the year ended June 30th, 2024, indicating their satisfaction with the Company’s financial reporting and adherence to accounting standards.

Management
Organizational Structure

The company has a well-defined, multi-layered, and centralized organizational structure, with all key positions filled. At the first tier, the Chief Operating Officer (COO), Chief Financial Officer (CFO), and the Heads of all SBUs report directly to the CEO. In the second tier, functions such as Finance & Accounts, Human Resource Administration, Marketing & Sales, Material Sourcing, Production, Supply Chain, and Information Technology indirectly report to the Deputy CEO assisted by the Corporate Governance Department. Each SBU is led and monitored by a member of the 3rd Generation of the sponsoring family. To support the Heads of all SBUs, the COO functions as a professional liaison for all the divisions, providing strategic guidance and oversight. This structure ensures efficient decision-making, robust oversight across all business units, and strategic alignment of company objectives.

Figure 1: Structure
Management Team

Mr. Abdul Sami, the CEO (MD), has been associated with the Company since its inception. He has played a significant role in contributing to the Company’s stability across various segments, including adhesives, foam, apparel, defense, and technical textiles. He is supported by a team of experienced professionals with extensive industry expertise. Key members include Mr. Waqar-ul-Haq (Head of Defense SBU), Ms. Hasna Sami (Head of Foam SBU), Mr. Abdul Basit (Head of Adhesives SBU), Ms. Izza Sami (Head of Apparel SBU), Ms. Hajra Sami (Head of Technical Textile SBU), Mr. Arshian Mahboob (Deputy CEO/CFO), Mr. Manzoor Hussain Nadeem (COO), Mr. Zahid Abbas (GM HR), Mr. Muhammad Aslam (GM Production), Mr. Saqib Ali (VP Apparel), Mr. Waheed Afzal (VP Sales & Marketing), and Mr. Nouman Jehangir (DGM Finance). This robust team ensures strong leadership and operational continuity.

Effectiveness

With the support of an experienced team of professionals, SRW is building up its business strengths and increasing its footprint across different cities in Pakistan and abroad. The functions of the management are clear and well-documented to achieve its underlying goals and objectives. Further, three management committees; i) Fixed Assets, ii) Vendor Evaluation, and iii) Internal Audit, are in line to ensure effective management control.

MIS

The Company currently utilizes SAP B1 for Hanna version 9.2, in conjunction with Microsoft Power BI version 2.102.845.0. This combination of robust software solutions ensures efficient data management and insightful business analytics, supporting informed decision-making and operational efficiency.

Control Environment

SRW has strengthened its control environment by outsourcing its internal audit function to PKF F.R.A.N.T.S., Chartered Accountants. This enables the Company to have an effective mechanism for the identification, assessment, and reporting of all types of risks arising out of the routine business operations. This strategic move ensures comprehensive compliance at all levels, enhancing the Company’s oversight, transparency, and governance framework.

Business Risk
Industry Dynamics

In FY24, Pakistan’s gross domestic product (GDP-nominal) stood at PKR~106.0trn (FY23: PKR~83.9trn), increasing, in real terms, by ~2.4% YoY (FY23: ~-0.21% growth). Industrial activities in FY24 held ~21.9% share in the GDP while manufacturing activities made up ~62.9% of the value addition. Large-scale manufacturing (LSM) in Pakistan is essential for economic growth considering its linkages with other sectors, as it represented ~72.9% value of the manufacturing activities in FY24. The textile sector is classified as an LSM industrial component within the industrial sector. In FY24, the textile industry’s weight in the quantum index of manufacturing (QIM) was recorded at ~24.2% while Wearing Apparel recorded an ~8% YoY increase during the year. According to the Pakistan Bureau of Statistics (PBS), Pakistan’s textile group exports were valued at $16.655bln in FY24 compared to $16.501bln in FY23, reflecting a meager growth of ~0.93% in FY24. Value-added products such as knitwear, bedwear, towels, and ready-made garments accounted for ~71% in FY24 in overall textile exports. Pakistan’s adhesive industry is highly unorganized, comprised of multiple small-sized players, driving its demand from a wide range of sectors, thus impacting SRW’s position in the market differently. It is well-recorded that Pakistan is one of the world’s largest football manufacturers and suppliers, triggering demand in the local unicellular closed-cell foam industry.

Chart 1: GDP Contribution
Relative Position

SRW is a prominent player in Pakistan’s apparel export market, the industrial and consumer adhesives segment, and the unicellular closed-cell foams industry. The company has pioneered the import substitution of several highly technical products. In the foam sector, SRW holds ~90% of the market share, making it the largest supplier to Pakistan’s football manufacturing companies. On the adhesives side, the company commands a collective market share of ~25%. This leadership and diversification across multiple sectors underscore SRW’s strategic capabilities and robust market presence.

Revenues

In FY24, the Company’s topline surged to ~PKR 10bln, up from ~PKR 8bln in FY23, reflecting a YoY growth of ~14.1%, primarily driven by a volumetric increase majorly in the apparel and outerwear segments. The revenue composition for FY24 was predominantly from Apparel products (~44.46%), followed by Foam (~34.24%), Adhesives (~16.15%), Outerwear products (~2.98%), and Defense/Military projects (~2.16%).

Chart 2: Segment wise Revenue Contribution
Margins

The Company’s gross and operating margins improved to ~20.3% and ~8.8%, respectively, due to an improved cost structure from the previous year. However, the net profit margin declined to 3.6%, primarily due to a substantial increase in tax expenses, which surged from ~PKR 77mln in FY23 to ~PKR 360mln in FY24. This significant rise in tax liability has offset the gains from sales and cost efficiencies.

Sustainability

Market conditions are projected to improve further, driven by advancements in forward-linked industries and a recovery in macroeconomic conditions. The Company has conducted comprehensive analysis and developed strategies to enhance revenue streams and profitability across all business units, while also exploring new market opportunities. Concurrently, the Company is actively transitioning to the 3rd Generation, ensuring their involvement in key decision-making processes. Additionally, the preparation of prudent financial projections would further strengthen the business’s sustainable growth practices.

Financial Risk
Working capital

The Company’s capital requirements mainly stemmed from financing inventories and trade receivables, for which it relies on internal cash flow generation and short-term borrowings (STBs). In FY24, SRW’s gross working capital days remained relatively unchanged at ~116 days, compared to ~113 days in FY23. However, net working capital days increased from ~87 days in FY23 to ~96 days in FY24. This increase reflects a modest extension in the cash conversion cycle, attributed to longer receivable days and shorter payable days.

Chart 3: Working Capital Management
Coverages

In FY24, SRW’s free cash flow from operations (FCFO) modestly increased to ~PKR 847mln, compared to ~PKR 830mln in FY23, primarily driven by an improvement in PBIT. The company’s interest coverage ratio improved to 6.1x in FY24 from 5.3x in the prior year, reflecting enhanced earnings. However, the core debt coverage ratio declined to 3.5x from 4.0x, indicating a reduction in the company’s ability to cover its core debt obligations despite the overall financial improvements.

Capitalization

The Company’s debt portfolio predominantly consists of short-term borrowings, which account for ~86.9% of the total borrowings. In FY24, SRW maintained a moderately leveraged capital structure, with a leverage ratio of ~28.4%, up from ~26.3% in FY23. This increase is attributed to a rise in both long-term and short-term borrowings. The long-term borrowings were utilized to finance vehicles and a press machine, while the short-term borrowings were lent for day-to-day operations.

 
 

Nov-24

www.pacra.com


Jun-24
12M
Jun-23
12M
Jun-22
12M
A. BALANCE SHEET
1. Non-Current Assets 2,727 2,419 1,785
2. Investments 0 0 0
3. Related Party Exposure 0 0 0
4. Current Assets 4,939 4,627 3,737
a. Inventories 1,206 1,373 1,350
b. Trade Receivables 2,043 1,752 966
5. Total Assets 7,665 7,046 5,522
6. Current Liabilities 604 927 638
a. Trade Payables 342 740 507
7. Borrowings 1,562 1,255 1,238
8. Related Party Exposure 278 278 178
9. Non-Current Liabilities 590 296 250
10. Net Assets 4,631 4,291 3,218
11. Shareholders' Equity 4,631 4,291 3,218
B. INCOME STATEMENT
1. Sales 10,018 8,781 6,553
a. Cost of Good Sold (7,988) (7,274) (5,557)
2. Gross Profit 2,029 1,507 996
a. Operating Expenses (1,147) (857) (687)
3. Operating Profit 882 650 308
a. Non Operating Income or (Expense) 47 109 52
4. Profit or (Loss) before Interest and Tax 929 759 360
a. Total Finance Cost (210) (209) (102)
b. Taxation (360) (77) (67)
6. Net Income Or (Loss) 360 474 191
C. CASH FLOW STATEMENT
a. Free Cash Flows from Operations (FCFO) 847 830 339
b. Net Cash from Operating Activities before Working Capital Changes 636 634 246
c. Changes in Working Capital (253) (538) (756)
1. Net Cash provided by Operating Activities 383 96 (510)
2. Net Cash (Used in) or Available From Investing Activities (310) (11) (150)
3. Net Cash (Used in) or Available From Financing Activities 308 95 317
4. Net Cash generated or (Used) during the period 381 180 (342)
D. RATIO ANALYSIS
1. Performance
a. Sales Growth (for the period) 14.1% 34.0% 63.7%
b. Gross Profit Margin 20.3% 17.2% 15.2%
c. Net Profit Margin 3.6% 5.4% 2.9%
d. Cash Conversion Efficiency (FCFO adjusted for Working Capital/Sales) 5.9% 3.3% -6.4%
e. Return on Equity [ Net Profit Margin * Asset Turnover * (Total Assets/Shareholders' Equity )] 8.1% 12.6% 6.1%
2. Working Capital Management
a. Gross Working Capital (Average Days) 116 113 112
b. Net Working Capital (Average Days) 96 87 87
c. Current Ratio (Current Assets / Current Liabilities) 8.2 5.0 5.9
3. Coverages
a. EBITDA / Finance Cost 7.8 5.7 7.4
b. FCFO / Finance Cost+CMLTB+Excess STB 3.5 4.0 2.2
c. Debt Payback (Total Borrowings+Excess STB) / (FCFO-Finance Cost) 0.7 0.6 1.3
4. Capital Structure
a. Total Borrowings / (Total Borrowings+Shareholders' Equity) 28.4% 26.3% 30.6%
b. Interest or Markup Payable (Days) 50.9 61.7 87.7
c. Entity Average Borrowing Rate 9.2% 10.8% 5.2%

Nov-24

www.pacra.com

Nov-24

www.pacra.com

  1. Rating Team Statements
    1. Rating is just an opinion about the creditworthiness of the entity and does not constitute a recommendation to buy, hold, or sell any security of the entity rated or to buy, hold, or sell the security rated, as the case may be. (Chapter III; 14-3-(x))
    2. Conflict of Interest
      1. The Rating Team or any of their family members have no interest in this rating (Chapter III; 12-2-(j))
      2. PACRA, the analysts involved in the rating process, and members of its rating committee and their family members do not have any conflict of interest relating to the rating done by them (Chapter III; 12-2-(e) & (k))
      3. The analyst is not a substantial shareholder of the customer being rated by PACRA [Annexure F; d-(ii)]
      4. Explanation: for the purpose of the above clause, the term "family members" shall include only those family members who are dependent on the analyst and members of the rating committee.
  2. Restrictions
    1. No director, officer, or employee of PACRA communicates the information acquired by him for use for rating purposes to any other person, except where required under law to do so. (Chapter III; 10-(5))
    2. PACRA does not disclose or discuss with outside parties or make improper use of the non-public information which has come to its knowledge during a business relationship with the customer. (Chapter III; 10-7-(d))
    3. PACRA does not make proposals or recommendations regarding the activities of rated entities that could impact a credit rating of the entity subject to rating. (Chapter III; 10-7-(k))
  3. Conduct of Business
    1. PACRA fulfills its obligations in a fair, efficient, transparent, and ethical manner and renders high standards of services in performing its functions and obligations. (Chapter III; 11-A-(a))
    2. PACRA uses due care in the preparation of this Rating Report. Our information has been obtained from sources we consider to be reliable, but its accuracy or completeness is not guaranteed. PACRA does not, in every instance, independently verify or validate information received in the rating process or in preparing this Rating Report. (Clause 11-(A)(p))
    3. PACRA prohibits its employees and analysts from soliciting money, gifts, or favors from anyone with whom PACRA conducts business. (Chapter III; 11-A-(q))
    4. PACRA ensures before the commencement of the rating process that an analyst or employee has not had a recent employment or other significant business or personal relationship with the rated entity that may cause or may be perceived as causing a conflict of interest. (Chapter III; 11-A-(r))
    5. PACRA maintains the principle of integrity in seeking rating business. (Chapter III; 11-A-(u))
    6. PACRA promptly investigates in the event of misconduct or a breach of the policies, procedures, and controls, and takes appropriate steps to rectify any weaknesses to prevent any recurrence, along with suitable punitive action against the responsible employee(s). (Chapter III; 11-B-(m))
  4. Independence & Conflict of Interest
    1. PACRA receives compensation from the entity being rated or any third party for the rating services it offers. The receipt of this compensation has no influence on PACRA’s opinions or other analytical processes. In all instances, PACRA is committed to preserving the objectivity, integrity, and independence of its ratings. Our relationship is governed by two distinct mandates: i) rating mandate - signed with the entity being rated or issuer of the debt instrument, and ii) fee mandate - signed with the payer, which can be different from the entity.
    2. PACRA does not provide consultancy/advisory services or other services to any of its customers or their associated companies and associated undertakings that are being rated or have been rated by it during the preceding three years, unless it has an adequate mechanism in place ensuring that the provision of such services does not lead to a conflict of interest situation with its rating activities. (Chapter III; 12-2-(d))
    3. PACRA discloses that no shareholder directly or indirectly holding 10% or more of the share capital of PACRA also holds directly or indirectly 10% or more of the share capital of the entity which is subject to rating or the entity which issued the instrument subject to rating by PACRA. (Chapter III; 12-2-(f))
    4. PACRA ensures that the rating assigned to an entity or instrument is not affected by the existence of a business relationship between PACRA and the entity or any other party, or the non-existence of such a relationship. (Chapter III; 12-2-(i))
    5. PACRA ensures that the analysts or any of their family members shall not buy, sell, or engage in any transaction in any security which falls in the analyst’s area of primary analytical responsibility. This clause, however, does not apply to investments in securities through collective investment schemes. (Chapter III; 12-2-(l))
    6. PACRA has established policies and procedures governing investments and trading in securities by its employees and for monitoring the same to prevent insider trading, market manipulation, or any other market abuse. (Chapter III; 11-B-(g))
  5. Monitoring and Review
    1. PACRA monitors all the outstanding ratings continuously, and any potential change therein due to any event associated with the issuer, the security arrangement, the industry, etc., is disseminated to the market immediately and in an effective manner after appropriate consultation with the entity/issuer. (Chapter III; 17-(a))
    2. PACRA reviews all the outstanding ratings periodically on an annual basis. Provided that public dissemination of annual review and in an instance of change in rating will be made. (Chapter III; 17-(b))
    3. PACRA initiates an immediate review of the outstanding rating upon becoming aware of any information that may reasonably be expected to result in downgrading of the rating. (Chapter III; 17-(c))
    4. PACRA engages with the issuer and the debt securities trustee to remain updated on all information pertaining to the rating of the entity/instrument. (Chapter III; 17-(d))
  6. Probability of Default
    1. PACRA’s Rating Scale reflects the expectation of credit risk. The highest rating has the lowest relative likelihood of default (i.e., probability). PACRA’s transition studies capture the historical performance behavior of a specific rating notch. Transition behavior of the assigned rating can be obtained from PACRA’s Transition Study available at our website. (www.pacra.com) However, the actual transition of rating may not follow the pattern observed in the past. (Chapter III; 14-3(f)(vii))
  7. Proprietary Information
    1. All information contained herein is considered proprietary by PACRA. Hence, none of the information in this document can be copied or otherwise reproduced, stored, or disseminated in whole or in part in any form or by any means whatsoever by any person without PACRA’s prior written consent.

Nov-24

www.pacra.com